For the last ten weeks, Insite Motion Media has been working with Babson College's Incubator, the Summer Venture Program, to create a video that would let viewers see what goes on inside this highly competitive environment of Entrepreneurship. The Summer Venture Program is an intensive ten-week program at the Arthur M. Blank Center for Entrepreneurship that selects the top Entrepreneurial students from the college and provides office space and mentoring for each participant. The result is a community of Babson's brightest working together to solve the challenges of starting a business and either grow ideas into a business or scale-up one that already exists. The task of capturing all of the depth and complexity of the program was great and since important things were happening every day, Insite Motion Media was on location for several days to capture the necessary content for what would become the final video.
Since this was a program that was entirely about the Entrepreneurial community at the Program, Insite Motion Media decided it would be best to let the voices of the program's staff and participants tell the story in their own words. The participants and staff were interviewed throughout the program and asked to talk about the challenges and successes of the program. The responses were put together to form the narrative and video of the space and community were added in to demonstrate the day to day interaction of the students and exemplify the successes along the way.
Insite Motion Media takes great pride in being the group chosen to produce a piece with such rich, quality content and stands behind the finished product as another example of the how they can deliver the highest quality video content for any organization. Steven Gold, Director of the program stated "the video is amazing" and the Arthur M. Blank Center staff are all excited to have such a quality piece that will tell the story of this extraordinary program for months to come.
Insite Motion Media (IMM) recently completed a product demonstration and company overview video for partner Web Design and Marketing firm, Strand Marketing. Strand Marketing is a Newburyport, MA based firm who have utilized Insite Motion Media numerous times to deliver high quality HD video for their clients. Strand Marketing reached out to Insite Motion Media to create a video piece that could be implemented into the new web site they were building for their client San-tron, Inc. The project was designed to allow Director Engineering , Fred Hull an intimate opportunity to speak directly to site visitors and explain new designs. By looking beyond still pictures and text to describe their products Strand Marketing created a straight forward and honest communication of San-tron’s products. According to Dave Strand, Founder and President of Strand Marketing, “This will build credibility and trust with potential clients that San-tron is an innovative team that has a strong core engineering team, and vision.”
In addition to the obvious branding benefits the video brought San-tron, there is more to the ROI. Because the video is also educational it will move prospects forward in their purchasing decision process. By offering potential clients this information in an honest and intimate fashion, they can expect that leads acquired online will be warm by the time they reachSan-tron’s sales team. The organization can also be sure that every potential client visiting the site will receive exactly the same message each and every time. This effective communication will ensure greater lead conversion and ultimately a more efficient online sales process.
Strand Marketing and Insite Motion Media have been collaborating over the lat 12 months on other projects such as: www.semigen.net and www.fawootechna.com . "We have been nimble in our production and efficient in our delivery, ensuring Strand Marketing's client agency’s desired brand story is translated effectively through video . Examples of these projects and more can be found in our Portfolio page. We successfully operate as a “tool in the toolbox” for any web design, advertising or marketing agency that seeks the ability to offer high quality video online." - (Damian Gray, Director of Business Development, Insite Motion Media) According to Strand, “Insite Motion Media has given us everything we’ve asked for and more, bringing great insight to every project.”
If your organization has a client you would like to offer the benefits of video to, Contact Insite Motion Media today; we’d love to discuss how we can help.