Small Businesses are finding more opportunity in online marketing

February 4th, 2011 | Uncategorized

As reported by Jeremy Scott, founder and Creative Director of The Viral Orchard in a recent Reel SEO post, Webvisable has released their Q4 findings on the state of online marketing. While there are many things to take away from the report (view report here) the greatest in my opinion is the movement in the small business community toward the utilization of web video, especially on landing pages. Small Businesses tend to be particularly cautious with spending and the news that these small businesses are increasingly adopting video shows that awareness of the value proposition video provides is growing. According to Webvisable, 26% of small business advertisers use video on their home page which is up 73% from just one year ago. Video now accounts for 7% of all landing page behavior (engagement), up 85% from one year prior; as the trend of video engagement continues to rise, so will the need for quality video content in the small business world. More...

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