Company Overview

The Company Overview piece was created for NextGenTours. This piece was created to enable the company to demonstrate its product offerings as well as prior work examples to site visitors. This, like the Insite Motion Media Home Page video was built using actual video from the company’s projects as well as video captures to give visual demonstrations of certain product functionalities such as the video player functionality and the Real Estate Listing sites where the video could be hosted. The Company Overview piece leveraged motion graphic text to clearly walk the viewer through the content point by point and included custom generated music to bring excitement.

This is a great example of succinctly stating the major points of the organization to ensure that each visitor gains a clear understanding of what the company offers within just a few minutes of visiting the site and does not require any navigation to discover this education. This early high level education will allow the site’s content to build in much greater depth and detail to make the site funnel more enriching and increase conversion.