Company Walk-through

The video for IKAT Interiors was created to demonstrate the physical products being offered as well as the friendly and helpful service the company offered by its staff. To do this, we combined the sit down interview with a walk through of the very elaborate product show room. This combination gives viewers the chance to see an overview of the extensive products and their high quality as well as hear directly from the company president Karen Hanson, her vision and warmth.

Lighting was used for the interview portion as well as sound equipment. Steady cam technology was incorporated in the walk through portions to prevent excessive movement of the camera but allowed the camera to follow Karen through the showroom on foot. By following on foot, we were able to capture a subtle feeling of joining her on the tour but not so much movement that it becomes a distraction.