Product Education

The Vedavoo Piece was created to help company president Scott Hunter walk site visitors through the functionality of his product. Vedavoo holds a strong outdoor enthusiast community and social network so it was decided to generate the piece with a very “guy next door” type of feel. Advanced lights were left out of this video as it was shot outdoors and even sound equipment was not used as the goal was to hear ambient sounds of the outdoors as well as his voice as though you were out there with him.

This video helps Vedavoo demonstrate to its site visitors how its product works so if they didn’t know what a “bear bag” is or did but were unclear of its use, they will now know and be comfortable with its simple operation. This is a great example of how to educate leads in order to convert.