Product Overview

Working with local marketing group, Strand Marketing we created the video for Fawoo Tech. North America. This project was not to ultimately stand alone as a completed piece but rather be integrated into the website home page. Strand Marketing wanted to shoot something that would capture the beauty of the lighting technology design and the features that corresponded. Motion Text was used very successfully in this piece to help build the fuller story around the product while showing the individual lighting elements.

We used a track slide and black backdrop to isolate the reflective properties of the highly engineered and expertly machined metallic surfaces. The slow pan helped to build the drama that complimented the product’s design accolades. The site was calling for an image that reflected the product’s revolutionary technology and game changing energy implications and Strand Marketing felt the best way to demonstrate this technology was to simply let site visitors see the products up close to reveal every detail.