Learn About Our 5-Step Video Production & Marketing Strategy

 

Design Video Strategy

At Insite Motion Media, we believe that having a strategy for your video content development is essential. The Video Strategy implemented by Insite Motion Media refers to taking an up front, organization-wide view at how video is and can be used. By looking at this big picture first, we can ensure efficient development of content that will ultimately be implemented in multiple channels within the broader organization such as: sales presentations, training videos, home page overview and product page breakdown among others. Building video for an organization is not inexpensive but if a video strategy is implemented across multiple channels, the production cost per channel is significantly lower than unique production for each. Implementation of an effective video strategy can help stimulate growth in areas such as marketing and sales as well as save costs in training, in all cases the broader use of video can equal a faster return on investment.