Learn About Our 5-Step Video Production & Marketing Strategy


Project Discovery

The first step in the video creation and implementation process with Insite Motion Media is to discover what it is you are trying to achieve by implementing video on your site. There are many different uses of video currently as marketing tools and brand communication. What you ultimately hope to achieve with video is very important to understanding how to design, produce, and market your video. We will sit down with you and discuss what it is you want your customers to see from you and the story you want to tell. We’ll then draw up how this can be brought to life in the form of a video. We don’t approach video production with simply a “looks nice” approach; we execute the video production with a mindset of delivering a marketing communication piece that adds value to your organization. Understanding you is the most important first step in ensuring success.

The marketing of your videos once production is complete is a very necessary discussion that needs to be had early in the process. We incorporate the video marketing discussion into our initial project discovery phase of our process. Many elements such as final audience and necessity of incorporating your brand and whether analytics will be available (not with You Tube player), all need to be thought out before production begins. We will work with you to help establish a plan that makes the most sense for you and your organization. A thorough mapping of the marketing strategy early will ensure that we can be efficient with your time and money. Sound interesting? Contact us today and we’d love to discuss your organization and how video can help you.