Video Analytics

At Insite Motion Media we understand the value of knowing what the viewers of your site or video think and how interested they are in the content contained within the video you’ve created. You’ve put a lot of thought into how your online marketing video has been created and the message you want to convey. With our Heat Mapping Technology, you’ll be able to see exactly what is capturing your viewer’s attention and where viewers are checking out. By combining this information with your Search Engine Optimization analytics you’ll be able to more effectively use video to market your website online.

Using SEO tools such as Google analytics, you can understand who is visiting your site and where they are coming from, as well as what pages they view within your site and how long they stay there. Now, with Heat Mapping Technology for online videos, you’ll be able to see exactly which parts of the message of your online video is capturing customers and which parts may be turning them away. Having a high retention of viewers throughout the duration of the video will give you an early indicator of the successful lead development from your online marketing campaign. Poor retention could be an indicator of either bringing less qualified leads to your site, or even communicating a misaligned proposition to the right leads. An early indicator of the effectiveness of your online marketing videos will save you money by allowing you to make adjustments quickly and avoid a lengthy unsuccessful campaign.