Video Strategy

At Insite Motion Media, we believe that having a marketing strategy for your video content development is essential. The Video Strategy implemented by Insite Motion Media refers to taking an up front, organization-wide view at how video is and can be used. By looking at this big picture first, we can ensure efficient development of content that will ultimately be implemented in multiple channels within the broader organization such as: sales presentations, training videos, home page overview and product page breakdown.

Building video for an organization is not inexpensive but if the content is implemented across multiple channels, the cost per channel is significantly lower than unique production for each. Part of our process in initial project discovery is to work with you to help determine where video could be a useful strategy within your organization. Implementation of video can help stimulate growth in areas like marketing and sales as well as save costs in training, in both cases the broader use of video can equal a quicker return on investment.