Turnkey Video Strategy & Production for Your Business

We are a Boston-based group of business and media professionals offering the highest quality HD video production available for the web. We specialize in implementing video online and we provide organizations with an ROI focused video strategy that is designed to:

  • Increase site traffic
  • Engage and convert site visitors
  • Track and measure the results

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Learn How To Market Your Business Through Our 5-Step Process

Project Discovery

The first step in the video creation and implementation process with Insite Motion Media is to discover what it is you are trying to achieve by implementing video on your site. There are many different uses of video currently as marketing tools and brand communication. What you ultimately hope to achieve with video is very important to understanding how to design, produce, and market your video. We will sit down with you and discuss what it is you want your customers to see from you and the story you want to tell. We’ll then draw up how this can be brought to life in the form of a video...

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Design Video Strategy

At Insite Motion Media, we believe that having a strategy for your video content development is essential. The Video Strategy implemented by Insite Motion Media refers to taking an up front, organization-wide view at how video is and can be used. By looking at this big picture first, we can ensure efficient development of content that will ultimately be implemented in multiple channels within the broader organization such as: sales presentations, training videos, home page overview and product page breakdown among others. Building video for an organization is not inexpensive but if a video strategy is implemented across multiple channels, the production cost per channel is significantly lower than unique production for each...

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Video Production

High quality HD video production has become the expected standard for online video and is essential to enhancing your brand’s identity. At Insite Motion Media, we specialize in the development and integration of high quality HD marketing and corporate videos for use on the web. We don’t simply sub contract the video production, our team goes on location to capture the content that’s needed to create a compelling piece for your organization. We keep this work in house to ensure that all of our work meets the quality we want to deliver...

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Post-Production

With the successful completion of high quality HD video production, editing is required to shape and build the story being told. It is the task of taking the lengthy video footage captured in a shoot and reducing it to the essential few moments that the end product will become. Our editing process involves multiple software programs and a trained eye to catch the details that really make your project stand out. Our process starts at the project development phase to ensure that we understand from the beginning how the final product is expected to look...

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Video Marketing

There are two common definitions of video marketing. The first involves marketing your brand, product, or service using video. The second is the marketing of your video itself. To help you market yourself using video, we can create a compelling piece that gives an overview of your company, client testimonial or product description that will tell your story and provide a vessel for your message to be distributed across the web. Once our videos are implemented on your site, we begin the work of executing the video marketing strategy designed near the beginning of our process. We will properly handle each and every individual video piece we’ve created so that search engines will see the video and give your site its maximum attainable SEO value...

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